A fashion retailer wants to strengthen customer loyalty through a flexible and transparent points program that rewards repeat purchases while supporting different business rules.
Customers earn loyalty points based on the value of their purchases, with one point awarded for every Euro spent.
The retailer can exclude selected product groups from earning points or define reduced point values for specific categories.
Points are calculated consistently using configurable rounding rules, e.g., decimal amounts, such as 8.78 EUR, are rounded down to 8 points. Meanwhile, targeted campaigns allow selected store locations to offer triple points to encourage customer visits.
Discounted items can be excluded from point accumulation, and promotion priorities ensure that the correct rewards are always applied in the right order.
Customers can easily track their loyalty points and view their purchase history directly in the mobile app, creating a seamless and engaging shopping experience.